Dima Najib-Costa leads Work Dynamics Consulting for the Middle East region. She specialises in People and Place Consulting, People: Experience Strategies, Branding & Marketing, Transformation & Change, and Operating Model & Organizational Design. Place: Workplace, Portfolio, and Location Strategies. To strategise with the people, not for the people is Dima’s raison d’être. Her background in architecture and psychology provides an ability to quantify what ‘feels good’, coupled with a deep interest in neurodiversity and the interplay between individuals and their physical, societal and technological environments.